12/11/2014
Vasil
In a music video, editing is extremely important as it allows the performance/story or narrative to flow throughout the video in an evenly mannor. This allows the audience to understand exactly what is happening in the music video (the narrative, performance and concept elements can be unserstood). Without such editing styles, the music video that is being produced would lack, the entertainment factor with which the audience would be satisfied and wishing to watch the production again.Special filters and effects can also be employed over specific camera shots in order to spice their appearance for the audience. This improves the viewer`s experience while watching the music video.
Throughout the music video there will be several flashback scenes which will occur. They will be clips of memories that have been filmed by the artist and her love interest. This will be seen when the POV hand held shot by the camera operator is used. Un theory, this should result in making the video more personal and result in the audience building a relationship with the artist and feel closer to him. This is conventional for the indie genre as the artist uses different camera shots to share their life and memories to the audience. This would also comply with Dyer`s theory as the artist would be both down to earth and at the same time a star. It would also result in creating a concept that love is not always the strongest force in the world as the audience will see the story unfolwd. The flashback scenes will be synchronised with most of the lyrics. For example, in the song, the lyrics'I will love you 'til the end of time' would show the artist's true feelings towards her love interest (love using the sentance "love interest"), creating an increased bond between the audience and the artist, resulting in a completion of an element from Goodwin's theory (Visuals and lyrics are always linked between one another in order to intrigue the audience). It would also result in aiding the audience with understanding the lyrics as it would be simpler to visualise them.
Through the flashbacks, faster editing will be used in places where the song and the location require faster action. An examople would be when we film the love couple on the rollercoaster. As previously said, these clips will be combined with Hand Held camera shots as:a) It is slightly hard to use a tripod on a rollercoaster
b)The use of hand held shots would create a bond between the artist and the audience as they would believe that these shots remind them of family style movies.
Furthermore, the use of such a camera shot for the theme park, make the video more relatable and realistic. It is conventional for the indie genre as the artist uses fast editing to excite the audience and make them more aware of her life and the experiences she has had.
Finally, there will be a vintage based theme that will be implemented with tiny needles throughout the video. During the flashbacks themsleves, there will be a filter that will be added sir the vintage effect. They will be once again combined once again with the POV hand held shots. This would creates a 50`s/60`s effect with which we will stay truer to out artist`s immage and make the video look more interesting. The effect links to the artist as she will be dressed with clothing from a similar period style and matching make up from the period, throughout the entire music video. This represents the artist in a unique way, which adds more flare and conforms to Dyer`s segment from his theory.
In Conclusion, I am sure that by planning the editing styles, we will be able to assist in building a relationship with our target audience (teenaged/young adults/females aged 18-25) as it allows the viewers to understand more to do with the narrative. The fast editing is used to make the video more intriguing and interesting and the vintage camera effect makes the video different and interesting, also. Furthermore, the slow pace editing style that we will employ, would give the audience the opportunity to build a relationship with the artist as their attention would be focused on how she sings and re-lives her memories, which they can witness.
This post demonstrates some planning techniques and this is because you have not fully explored the editing styles that you would like to include within your production and why you have selected to use certain effects.
ReplyDeleteTo develop your planning further you need to consider the conventions of indie in more detail and the effect that you wish to create. You also need to explore the relationship between your audience in more detail and the emotions that will be created, through the editing styles that you have selected to write about. This will enable your planning to be more detailed.