07/10/2014
Vasil Nikolov
From the analysis of the lyrics,we found that the song is about a girl and a guy that fell in love and their relationship started well but then the dude got involved whit money. However, the girl doesn't care as she will love him no matter what he does. Overall, she just wants to be with him and she doesn't really care about his dark side. This can be seen through the lyrics:
-"I stayed up waitin', anticipatin' and pacin' but he was"
Chasing paper" which suggests that he became interested in money. This is conventional for the indie genre as usually, the song is connected in some way with the life of the artist and that he would like to share it with the audience in order to create a friendly bond with them.
We annotated the lyrics by identifying the hidden meanings and why Lana had written the song. After that we then focused on some of the lyrics and how we can use them for our music video. For example we will use high angle shots to portray her vulnerability when the lyrics become more sad and then a quick close-up to confirm with the use of a reaction shot. This still keeps with the conventions of the indie genre as we mainly portray the artist and promote her via shots such as a close-up in order to maintain the focus of the audience upon her and what she is trying to say. Interestingly, the use of a high able shot is also slightly subversive to the indie genre as it is conventional for the indie genre for the camera to be mid-shot or a long-shot. Meanwhile, we will be also using POV shots as the pure use of one or two types of camera angles are very boring and this way we can still link the video to the Dance/House genre. This is further strengthened by the tempo of the song as when it decreases, we could use the extra time given to insert a small memory sequencer that will have been in a different font effect. This is conventional for a House/Dance music genre as the use of the space given when the base is building is to allow more information for the audience to be given.
The music video will start with the music starting and a small panning shot that portrays Victoria park and some of the artists fans. This is in order to set a calm scene in which the audience can prepare for the next. Allegedly, the scene will last 3 seconds. This scene would be scene conventional for the indie genre as indie artists like to use cheap/unexpensive backgrounds. This way their audience can dedicate all of their focus upon the artist, rather than being lost in the different types of background. We also will use this background for financial reasons, however, we wish to use it in order to introduce the artist and how she meets her love interest. This way, we can prepare the audience what they can expect to see.
In the next set of shots Lana would start singing, allowing us to quickly portray our female character (that will play her role in the music video) and how she looked before she met the loved interest (For this post I will call him Mr.X as it is quicker to type). There will be a low-angled shot with which, we can show how strong and independent she was, before she met Mr.X. She will be wearing her vintage 50`s/60`s clothing which links to the indie genre as indie Artists like to make themselves stand out and be more memorable for their audience.
In the 5th shot, the audience would finally be able to meet Mr.X as Lana will sing "Blue Jeans, White Shirt" and the audience will spot a chap wearing these two pieces of clothing and possibly a leather jacket, leading to our female character to fall in love with him. This leads to the video becoming more conventional for the dance genre as the artist likes to show off his wealth/style. This would result in the audience to become intrigued by the artist as the artist would be fashionable. This should also intrigue the feminine side of our audience as they would also like to look fashionable and get a handsome lad like the one we will use.
The theme of alcohol will be introduced in the 8th or 9th shot as Mr.X would start to introduce his bad habits and get our female character to start copying him. This can be further strengthened by her, starting to wear similar clothing to him. This is conventional for the indie genre as the artists like to introduce dangerous or tabu themes in society in their music videos (Providing that they have a narrative in their video) this way they could subvert to the mainstream of society.
Finally, the idea of death will be inserted upon the last sequence of the music video. The artist would take pills and fall in deep sleep. Then the bottle would fall, which would result in the audience believing that the artist has died. This is conventional for the indie genre as the artist makes the audience remember her for such a unconventional way for a music video to end.
Finally, the idea of death will be inserted upon the last sequence of the music video. The artist would take pills and fall in deep sleep. Then the bottle would fall, which would result in the audience believing that the artist has died. This is conventional for the indie genre as the artist makes the audience remember her for such a unconventional way for a music video to end.
The style of our music video will be 90% narrative and a 10% performance. This way the targeted audience will be available to learn more about the artist and the reason why she made the song (The idea is that we show her happy when in a new relationship and sad when they have broken up as he has vanished). We also believe that this way we can portray our artist as a relatable figure to our target audience as this way he can be both normal and at the same time special. The song will be a mix as it is conventional for the indie artist to have a cross style in which there is always performance.
These annotations will help the entire group when planning the conventions and the music video story because going through each paragraph of the lyrics sheet, helps us to think about the effect, lighting or cinematography we could use. Once fully annotated, the annotations would be completely helpful as we will only gaze at the lyrics for a moment to remember what we would have to do.
You have made a start in considering the hidden meanings of your chosen song and it is clear to see that you have considered a narrative for your production. However, the narrative needs to be explored in a lot more detail, by explaining what will be seen, explanation of how you will follow the indie conventions and how your production will appeal to your target audience.
ReplyDeleteThis post now demonstrates proficient planning techniques and this is because you have considered the hidden meanings and micro elements that you would like to include. You have also related your points back to your chosen music genre, to support the points that you have made.
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