16/10/2014
Vasil Nikolov
In order to make sure that the Cinematography that we will use, we have concluded that it is extremely important within a music video plan what shots will be used as each camera shot can be used to connect the artist and the audience together or distance them. When used properly, the cinematography used can capture the audiences attention. Planing the cinematography is extremely helpful, as you can make the video more professional.
The first and possibly most common shot that can be used for the indie genre is the close-up. Close ups are conventional for the indie genre as the close up shows the emotion of the artist which allows the audience to be able to relate to them. Another reason is that the close-up makes the audience being concentrated upon the artist and possibly draw them into lyrics that are sung. My group has agreed that this camera shot will help us to represent our artist (Lana Del Rey) as her good looks (If used appropriately) can attract more than the standard female audience.
The Extreme close-up is the second shot that we will use. Thanks to it, the audience can be hinted with a set object to what the artist is trying to say. The said extreme close-up will be used to show money and gambling as from the lyric analysis, we found that there is a big story around the love for money. Thus the use of an extreme close-up on money or other types of iconography, such as clothing brands for the "Blue jeans, White shirt". We will also will see Lana herself for the first time as an extreme close up will be used to show her eyes staring at her gentleman to the lyrics 'you know you made my eyes burn'. As this will link to Mr Goodwin`s theory (link between the lyric and visuals) our group video will not only look interesting but awso look proffessional as we do wish to follo booth Dyer`s theory and Goodwin`s theory through different shots. Furthermore, the audience will be able to bond with the artist as they can see the eyes of a young woman that has fallen in love and wishes to show it to the world. This would portray her as being normal and "down to earth", leading to the partial fullfillment of Dyer`s theory (The artist should be both normal and at the same time special). THus the use of this shot will be very helpfull and aid us in making the video more proffessional.
A high angle shot will be used on throughout the video when we need to present the artist as a victim that is helpless or inferior. This way, we will be able to build up the negative emotions that we want our audience to have towards the antagonist (Lana`s Boy-friend) as he hjas made a beautiful creature helpless and lost. Furthermore, this shot will make her look more vulnerable which contrasts to her other music videos such as: Born to Die. This would result in the audience bonding further with her asd they will also emphasize her.
Cinematography will b e also used to meet the audience with the Boy-friend of Lana. A long shot will be used to portray the chap walking across the beach. While he is walking, the lyrics 'blue jeans, white shirt, walked into the room' will be sungm and the audience would be able to connect the visuakls with the lyrics. Furthermore, the shot will make the sequence more appealing and memorable for the audience as they will know for the rest of the video, who Lana is singing about. Also, as they (The audience) meet him for the first time, it is important to make sure that he is a blank canvas for them. This way they will be shocked when violence is introduced to the clip.
Well as there is a low angle shot to portray her as a helpless victim, a Low angle shot will be used to portray her in her current state, which is more powerful than when he left her. Although the audience will not see the two chaps opposite, looking at the boy-friend qho is in the trunk, the use of the Low angle-shot will help us to showw that she is rocovering werll and that she is looking at this paswt relationship as a warning for what not to do in the future. Thus the female audience would be able to relate to her as they also might have experienced a bad relationship.
Although the example opposite might suggest that there will be a chase, there is not going to be one. The example shown is of a panning shot for the golf 7 advert in America. And indeed in the first few seconds of the video, a beach can be seen with the Lana in the given location. The paning shot will allow the audience to see the beauty of the British seaside and also meet them shot allows the audience to be introduced to the setting. This sets up the rest of the video, creating a calming atmosphere before more dramatic scenes which links the visuals and sound together. Lastly, the panning shot allows the audience to see more than the usual extreme long shot, which is more interesting to watch.
In Conclusion, the target audience (Females aged 17-26) should be able to build a relationship with Lana through the shots selected, as they will whiteness the end of an epic love story, with which some young women can be interested in. Thanks to these shots, the story can be built in a stunning sequence.
This post demonstrates some planning techniques. You have considered the purpose of cinematography elements well and have focused on the effect that you will want to create well, by considering to some of the indie conventions.
ReplyDeleteNow you need to relate your explanations back to your lyrics, to demonstrate further understanding of why you have selected to use certain shots in your production.
Also remember that you are creating a music video for your own artist and not Lana.