Planing the magazine advert-Miss Miller

Magazine Advert

24/10/2014

Vasil

Magazine adverts are a very common and at the same time important tool with which the artist/record label can promote the product (album/tour or a concert) with which the audience could be intrigued. The use of a magazine advert aids the record company in gaining more synergetic options that they could use. Therefore I had been given the task to create a magazine advert for the album we are promoting (each member of my group also made one). The album advert will be made on Photoshop, however the drafts for the advert will be handcrafted as this way improvements can be made quicker and a general plan for the advert can be initiated. Below is my idea of what our magazine advert can be. I believe, that at our next meeting my group will like this proposal as it uses a simple layout with friendly readable font and gives the most important information.

(This is my proposition for the Magazine advert.)

For my group magazine Advertisement, I had decided that to hide half of the artist in order to both keep her as an enigma and use the background to attract more of my target audience. This is a very bold and unconventional for the indie genre choice  as the artist is usually displayed in the centre of the picture in order to intrigue the audience in his/her looks and create an emotional bond between one another. However, this way, the artist would be more memorable to the audience as too many indie artist have their-selves on their magazine adverts. Meanwhile, my  one will have a bigger background with which I could intrigue my audience in looking at the magazine advertisement.

The colours that I intend to use would be warm as the advertisement would be more cheerful and be slightly rebellious towards the overall indie style. Warm colours are conventional for the house genre and this way the audience would be more impressed as the advertisement would look more diverse compared to other artists advertisements. 

The artist`s album would be in the colour black as it would stand out on the white yellow sand, while her name would be white and would be outlined  in a thin black line in order to be more visible in the sky that contains clouds. The reason for the text being bold is in order to make the layout of the page more noteworthy. The colour black subverts the indie genre as it is usually connected to metal genres, however, by using the colour black, the artist`s album becomes more interesting for the niche audience that we had found in our target audience research. Furthermore, by using the colour white for the artist`s name, the audience would recieve the hidden message that the artist is pure and also innocent at making songs that mixed both genres. Thus we can see that by using similar conventions that partially subvert to the indie genre, the artist (Lana) would become more appealing to the main audience.

My poster used a close up of half of Lana`s face. this should make the audience maintain their concentration on her as they would wish to memorise her for future references. It should be said that this way, the advert would remind the audience of the ones during the 50`s movie design or 60`s movie ads involving Audrey Hepburn. This would cause the artist to become relatable with slightly older audiences that can remember these figures. Furthermore, as the fashion of the time, made the women further attractive, the modern male would still admire such fashion, leading to our artist increasing her fan base from the opposite sex. Also it would make the artist more memorable as she would be wearing different clothing from today.

As it can be seen, the layout that is used is simple, yet attractive. This conforms to the indie genre as the advert shows the artist placed on a simple and cheap background. This would attract more of the audience as they would wish to know which place is it being used. The shot highlights the importance of the artist as it shows her  and shows her power and confidence in herself and her music, which causes her to be admirable.

The language chosen to use is short and as the style is colloquial, the audience can understand it in an easier way, with which we can gain more audience due to the fact that more will understand her. While I have not added a hit song which the audience could use to remmeber, I have made the album name both big and surrounded by golden sand. This would give an intent to the audience that the new album is very famous as it is both big and at the same time surrounded by golden sands. That sand would imply that the album has brought in a lot of revenue for both the artist and the record labels.
The writing is similar to a neat female; handwritten font which is conventional for the indie genre as the artist would try and make the add more personal for their fans and enhance the bond between one another and appear more relatable.

I believe that I have made a good design which follows the basic outline of the factors we had agreed to add in our meeting. The meeting we had for planning this advertisement was very helpful as it was useful to know what the style for the advertisement would be. The use of Photoshop will make the advertisement far more proffessional as I am not the best at using colours to my sketches. Meanwhile, with photoshop the editing and improvement would be quicker and easier. Also from plans such as this, we will know what type of pictures to take of our artist as they are already planned which overall, makes the process more efficient.