Planning artist image
20/10/2014
VAZL
The artist
representation is essential for the music video as this way the aspects of the
music video should be able to connect with what the audience would want to see
or imagine seeing. The representation needs to be made as intriguing for the
audience as possible, as the record label would want the artist to establish a
good enough relationship for the individual as possible. It should be mentioned
that watching the video should be intriguing as some fans of the artist become
fans in the first place from watching the video, rather than just from the
music or posters they have seen. Thus the representation of the artist can
follow different theories like Dyer's Star Theory.
The first thing to do will be for our artist to wear 50s
fashion. An example of using such fashion is the use of collared shirts. Such
an example can be seen by the photos above or below. This is to match the artist`s
original style and makes her appeal unique as she does not want to follow the
current aspects of the fashion industry. The use of different clothing
resembles how she performs a different type of music in the current industry.
This follows Dyer`s theory which suggests that the artist is represented in
both a casual and relaxed manner, which results in the audience to relate to
her as the audience would believe that she is more casual and realistic
compared to the other celebrities. The indie genre is usually seen as
being rebellious and through the use of vintage clothing, our artist would both
appear more indie and build a relationship with her audience. The use of this image
aids us in both having an insight to her looks and find a way to reflect the
visual aspect of her with the style music.
In
some of the flashbacks, the artist would start to match the male's fashion
sense, to show the effect of love over our artist. This would result in the
visuals reflecting to the song, resulting in him becoming more relatable to the
audience. Within the music video, the artist is having flashbacks where both
she and her loved one (The secondary character that we will use) will be seen
wearing casual clothing that is conventional for the indie genre. Meanwhile, in
the present day imagery, the artist will be dressed in vintage style outfits
such as those shown below. This image that we have decided to develop, would
help to represent Lana's retro look.
Lana Del Rey's hair also contributes to the retro
look. The well-known beehive hairstyle (closely associated with the 70's) add
to the retro feel in the images on the left and below. The use of these
hairstyles maintains the conventional uncommon look, which in result appeals to
the audience of the indie genre. These images help to represent our artist as
it shows a connection between the artist and her music as the visuals of the look,
match the old-fashioned style indie music which builds a relationship between
the audience.
In Conclusion, the
target audience can build a relationship with Lana, through the use of the said
elements above, which resembles the artist from both, earlier and current
times, allowing the audience to relate and or idolise.
This post demonstrates some understanding of how you would like to represent your artist in your music video. You have considered a style well, which matches the theme of your music video. But further discussion of why you have decided to include this style within your video is needed to demonstrate further planning.
ReplyDeleteThis can be achieved by relating back to the indie codes and conventions and to the narrative of your music video.